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"ocn694394199"
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Title
Auditing social media : a governance and risk guide
Author
Scott, Peter R., 1964-
Publisher:
Wiley,
Pub date:
c2011.
Pages:
xx, 187 p. ;
ISBN:
9781118061756
Item info:
1 copy available at New York State Library.
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New York State Library
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658.872 S428 212-1397
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Control number:
ocn694394199
ISBN:
9781118061756 (cloth)
ISBN:
1118061756 (cloth)
Local control number:
(OCoLC)694394199
Call number:
658.872 S428 212-1397
Author:
Scott, Peter R., 1964-
Title:
Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka.
Imprint:
Hoboken, N.J. : Wiley, c2011.
Physical description:
xx, 187 p. ; 24 cm.
Note:
Includes bibliographical references and index.
Contents:
ch. 1 Social Media: An Overview -- Definition of Social Media -- History of Social Media -- Minefield of Opportunities and Risks -- ch. 2 Social Media: A Corporate Strategy -- Delivering Value: If Nothing Else---Listen and Learn -- Delivering Value: The Social Media Strategy -- Evolution of Social Media Strategy -- Developing the Strategy -- Social Media Plan -- Applying Social Media to Achieve Business Objectives -- ch. 3 Monitoring and Measuring -- How It Can Go Wrong and What to Do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- ch. 4 Social Media Policies -- Social Media Policy Team -- Internal and External Stakeholders -- Elements of an Effective Social Media Policy for Internal Stakeholders -- Elements of an Effective Social Media Policy for External Stakeholders -- Social Media Policy Training -- ch. 5 Social Media Risks -- Strategy and Planning Risks -- Execution and Process Risks -- Other General Risks -- ch. 6 Social Media Governance -- Boards of Directors -- Executive Oversight -- Project/Process/Tactical Oversight -- Legal, Compliance, and Risk Assessments -- Assurance Providers -- ch. 7 Social Media Audit.
Held by:
NYSL
Subject:
Internet marketing.
Subject:
Social media.
Subject:
Business enterprises--Computer networks.
Subject:
Customer relations--Technological innovations.
Added entry:
Jacka, J. Mike.
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