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"ocn164802156"
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Title
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast
Author
Geoghegan, Michael W. (Michael Woodland), 1968-
Publisher:
Focal Press, Elsevier,
Pub date:
c2008.
Pages:
xxvi, 420 p. :
ISBN:
9780240809670
Item info:
1 copy available at New York State Library.
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New York State Library
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659.20385 P742 207-9699
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Control number:
ocn164802156
ISBN:
9780240809670 (pbk. : alk. paper)
ISBN:
024080967X (pbk. : alk. paper)
Local control number:
(OCoLC)164802156
Call number:
659.20385 P742 207-9699
Title:
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast / editor-in-chief, Michael Geoghegan ; by Greg Cangialosi ... [et al.].
Imprint:
Amsterdam ; Boston : Focal Press, Elsevier, c2008.
Physical description:
xxvi, 420 p. : ill. ; 24 cm.
Note:
Includes index.
Contents:
The podcasting revolution / by Greg Cangialosi -- Leveraging the shift to social media / by Greg Cangialosi -- The emergence of corporate podcasting / by Greg Cangialosi -- Internal considerations for podcasting / by Greg Cangialosi -- Planning your podcast / by Ryan Irelan -- Pre-production decisions / by Ryan Irelan -- Podcast production / by Ryan Irelan -- Podcast post-production / by Ryan Irelan -- Legal issues / by Colette Vogele -- RSS : the plumbing behind the medium / by Ryan Irelan -- Getting your podcast out there / by Greg Cangialosi -- Online marketing tactics that generate results / by Greg Cangialosi -- Building community and interactivity / by Greg Cangialosi -- Show me the metrics / by Greg Cangialosi -- Making money with your podcast / by Tim Borquin -- Putting it all together / by Greg Cangialosi.
Held by:
NYSL
Subject:
Webcasting.
Subject:
Marketing.
Added entry:
Geoghegan, Michael W. (Michael Woodland), 1968-
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